Doctoral program

Goal: The aim of the dissertation thesis is to study the possibilities of applications of non-standard analysis (hyperreal numbers or other sets of numbers including infinitesimal elements) in modelling and solving some decision-making situations in economics or business management. An example is the application of a linearly ordered ring with infinitesimal elements in risk management. The purpose, however, is to explore and study further areas of applications, such as in multi-criteria decision making, namely, in pairwise comparison methods. It is presumed that the methods of the work will include analysis, synthesis, induction, deduction, and modelling.

Goal: The aim of the dissertation thesis is to explore the possibilities of applications of mathematical statistics methods (the theory of multiple regression analysis) in multi-criteria decision making, namely, in the pairwise comparison method and in the subsequent calculation of the priority vector. The goal is also to investigate the consequences of the choice of the priority vector by using the method of the linear regression (hypothesis testing and related questions), and to synthetize the results in the case of the entire Analytic Hierarchy Process (AHP). It is presumed that the methods of the work will include analysis, synthesis, induction, deduction, and modelling.

Goal: The aim of the dissertation thesis is to identify, through case studies, the extent of the impact of digitalisation on social enterprises and to suggest how this opportunity or threat can be integrated into the social impact of social enterprises. Social entrepreneurship is a challenge for both the entrepreneur and the community whose problem they are solving. The research question is how the push for digitalisation will be reflected not only in legislation, but also in organisations that focus on developing the capabilities of people disadvantaged in the labour market, in line with the SDGs or the triple bottom line. The thesis will use literature review, market analysis, qualitative and quantitative research as well as analysing secondary sources.

Goal: The aim of the dissertation thesis is to identify barriers to mutual (non-)cooperation based on previous literature analysis and examples of good practice, and to suggest in which areas or in which model of cooperation it is possible under local conditions (designing a win-win strategy). The research question is whether collaboration or outsourcing of this activity to a specialised institution (HEI) would not be a way to support the submission of projects or advance innovation activities. What could such cooperation look like? How to design a win-win strategy for collaboration in the use of research methods? The thesis will use market analysis, qualitative and quantitative research as well as analysing secondary sources.

Goal: The aim of the dissertation thesis is to evaluate the facts that affect the price of labor in the Czech Republic, which subsequently affects the efficiency and flexibility of the labor market and the cost of companies. The work can also be focused on a comparison of specifics when each country has a distinctive tax and social system, and differences between the Scandinavian, Anglo-Saxon, and continental European models can be seen. Data from the database of the Ministry of Finance of the Czech Republic, Ministry of Labor and Social Affairs of the Czech Republic, OECD, Eurostat, or other publicly available databases can be used as part of the research. The application of advanced methods of econometric analysis is assumed.

Goal: The aim of the dissertation thesis is to evaluate the support of philanthropy by means of tax instruments on the part of states, illuminating the way in which these possibilities are used by tax subjects in comparison with EU countries (or OECD) and proposing recommendations for Czech legislation. Data from the database of the Ministry of Finance of the Czech Republic, OECD, Eurostat, or other publicly available databases can be used as part of research. The application of advanced methods of econometric analysis is assumed.

Goal: The aim of the dissertation thesis is to evaluate the effectiveness of tax instruments in the form of tax reliefs, which the state uses to support selected public policies (pension, pro-family policy, housing policy). The work will evaluate how these options are used by tax subjects. The work can compare the use of tax reliefs with EU (or OECD) countries and propose recommendations for Czech legislation. 

Data from the database of the Ministry of Finance of the Czech Republic, OECD, Eurostat, or other publicly available databases can be used as part of research. The application of advanced methods of econometric analysis is assumed.

Goal: The aim of the dissertation thesis is to evaluate the taxation of immovable property in the Czech Republic, the position of the tax on immovable property in municipal budgets, and the use of the possibilities of legislative instruments leading to an increase in the income of this tax. The Czech Republic is among the countries with the lowest share of real estate tax in total tax revenues within the EU countries, and the approach to real estate taxation is currently often discussed. Data from the database of the Ministry of Finance of the Czech Republic, OECD, Eurostat, or other publicly available databases can be used as part of research. The application of advanced methods of econometric analysis is assumed.

Goal: The aim of the dissertation thesis is to model the evolution of the customer base in direct relation to brand growth. The NBD model describes the structure of the customer base of most companies very accurately. It shows the majority of customers in the period under study are those who have purchased from the firm only once. However, its use has so far been static despite the model's potential to visualise brand growth dynamics. Secondary data of the firms will be used in the research. By selecting less traditional markets such as subscription, B2B, sports or culture, it will be possible to observe boundary conditions of the NBD model that would demonstrate its limited validity in certain product categories.

Goal: The aim of the dissertation thesis is to identify the key drivers of the development of online grocery shopping and to highlight their differential impact. The research is set within a broader marketing framework and seeks to understand both consumer behaviour and the implementation challenges of retailers. The methodological approach to the solution starts with qualitative research to gain in-depth insights from consumers and experts, followed by quantitative data collection to validate and generalise the findings from the qualitative research. The mixed methods will contribute to understanding the relatively low willingness of the market to adopt online grocery shopping.

Goal: The aim of the dissertation thesis is to determine the factors of successful social media campaigns in which brands use influencers. Social networks have become a battleground for customer attention and brand awareness, with influencers being a popular sales promotion tool. The results of this thesis will help marketers to effectively reach influencers, plan collaborations and evaluate campaign impact. Methods used will include campaign performance analysis as well as a method of interviewing key research subjects which are the influencers themselves as well as marketing managers.

Goal: The aim of the dissertation thesis is to examine the impact of digitisation on the efficiency of financial institutions or companies based on data envelopment analysis (DEA). Nowadays digitalization is an important topic for businesses and financial institutions. The process of digitizing involves ongoing investments and additional costs, leading to the inevitable inquiry into the economic impact of digital transformation. DEA models are used to measure the effectiveness of digital adoption by financial institutions or enterprises and corporations. 

Goal: The aim of the dissertation thesis will be to find a concrete way of consolidating the public finances of territorial self-governing units (municipalities and/or self-governing regions) both on the income side and on the expenditure side, for the purpose of its long-term sustainability. The output of the work will be a set of concrete measures aimed at medium- and long-term economic sustainability without dependence on political decisions. The work will use methods of economic analysis of municipalities or regions, analysis of legal regulations, comparison with other subjects and statistical methods. The process of processing the work will be theoretical research, study of the current state and level of knowledge, study of legal regulations, determination of the research gap and then the goal of the work, definition of the data used and methods of the work, own results of the work, discussion and contribution of the work.

Goal: The aim of the dissertation thesis will be to analyze and subsequently define the influence of interest rate movements on demand on the mortgage market in the Czech Republic. The aim of the work will be to simultaneously define other influences acting on the mortgage market in the Czech Republic (higher inflation rate, investment motives, legal regulation, etc.) and set them in the concept of market interest rates of commercial banks. The methods used in the work will be analysis of the mortgage market in the Czech Republic, analysis of demand for housing and mortgage investment, analysis of legal regulations, statistical methods. Processing of the work will be theoretical research, study of the current state and level of knowledge, study of legal regulations, determination of the research gap and then the goals of the work, definition of the data used and methods of the work, own results of the work, discussion and contribution of the work.

Goal: The aim of the dissertation thesis is to find out how different size of enterprises contributes to the creation of economic value added. The subject of interest will be profitability ratios, cost of capital and factors that may influence them, such as availability of financing sources or solvency. The analysis is performed by dynamic panel regression emphasizing the GMM method due to the relatively short time series of company data. The size of enterprises will be a crucial factor in this respect, with the primary focus on very large, large and medium-sized enterprises, considering the availability of data. The data can also be manipulated on the basis of ownership structure.

Goal: The aim of the dissertation thesis is to define the differences in the impact of Covid-19 disease on the economic performance of manufacturing enterprises in selected European countries between NUTS-3 regions, based on a difference-in-differences (DiD) analysis. Manufacturing enterprises in Europe will be used for the analysis, and their performance and impacts on performance will be measured using indicators derived from enterprise performance studies.

Goal: The aim of the dissertation is to find out what effect the quality of management and ownership structure has on the economic performance, productivity and efficiency of companies. The traditional concept of X-efficiency provides a fundamental basis for incorporating management quality and ownership structure into the modelling of technical efficiency, performance and productivity. Using stochastic and non-parametric approaches, company data, management characteristics and parameters of the institutional environment, the analysis will be carried out in selected sectors with an international comparison.

Goal: The aim of the dissertation thesis is to research the impact of implementing sustainable technologies on a company's economic outlook, with a focus on identifying specific benefits, costs, and long-term economic effects of this transformation. The starting point will be an analysis (a literature review and qualitative and quantitative research) of current trends and approaches to the implementation of sustainable technologies, the identification and examination of factors that motivate companies to invest in sustainable technologies, and the analysis of their impact on economic performance and competitiveness. The dissertation will result in a proposal for a model for the implementation of sustainable technologies in a company that considers economic, environmental, and social aspects, as well as generalized insights derived from the conducted research.  

Goal: The aim of the dissertation thesis is to research the impact of AI-based personalization on conversion rates, customer loyalty, and overall customer satisfaction in e-commerce. The starting point will be an analysis of current trends and approaches to personalization through AI in e-commerce, primarily conducted through a literature review and additional qualitative and quantitative research. The dissertation will result in the development of an optimized AI-based personalization model that considers current trends in e-commerce and provides specific recommendations for its implementation, as well as generalized insights derived from the conducted research.

Goal: The aim of the dissertation thesis is to research the possibilities and applications of Business Intelligence (BI) tools and approaches within an enterprise to achieve better economic results. The starting point will be an analysis (literature review of sources and qualitative and quantitative research) of current trends in BI utilization in businesses. The output of the dissertation thesis will be the design of an architecture model and the implementation of BI within the enterprise to achieve better results by implementing decisions based on the outputs of modern advanced data analytics methods, as well as generalized insights derived from the conducted research.

Goal: The aim of the dissertation thesis is to define and design simulation models of business environment and ongoing business processes for decision support with emphasis given on marketing. Selected business processes will be analysed with respect to the market conditions and then implemented in the form of simulation design models. Simulation models will incorporate multiagent systems. Simulation results will be verified by means of changing different parameters of simulation experiments.  

Goal: The aim of the dissertation thesis is to design an AI-powered process mining method. Real data of a specific enterprise or company in the form of log files of chosen business processes will be analysed with different types of process mining methods and process perspectives. Most promising approaches will be used to design a novel AI-powered process mining method for the presentation of process mining outputs. Obtained results will be synthesised for a better performance of running business processes.

Goal: The aim of the dissertation thesis is to identify key barriers, incentives and system conditions that enable or hinder the transition from a linear to a circular economy and sustainable production and consumption patterns. The focus will be on economic analysis to assess how and to what extent sustainability principles are integrated into national economic policies and strategies, based on a comparison of European Union member countries and relevant economic sectors. The dissertation will focus on the evaluation of processes and factors influencing the promotion of sustainability and circularity principles in key sectors of the national economy. The work will also assess the impact of innovation, new technologies and digital transformation on the implementation of circularity models in practice. Secondary data (e.g. Eurostat) at national and sectoral level will be employed and relevant econometric methods will be applied.