Silesian Studies in English
International Conference of English and American Studies




Keynote Lecture

doc. Mgr. Jan Chovanec, Ph.D.

Displaying emotion in video-based social media

The talk deals with how social media influencers display emotion in short videos produced for their followers. Based on a dataset of response videos from YouTube, the presentation describes how the influencers use this relatively non-creative genre to produce a staged performance of affect as a way connecting with their audiences. The largely inauthentic display of emotion is interpreted as an attempt at enhancing the social influencers’ own relatability and, ultimately, commercial success.