Interested in family businesses, the challenges they face and the possible solutions to these challenges? The Ulysses project initiates to get to know family firms’ specific entrepreneurial situations, create case studies based on these complex problems, and challenge university students to solve them! The project “Ulysses Contest – Digital Student Competition on Family Businesses” is the first digital contest in which students from all over Europe can participate to solve practical problems of local family firms. Participation is a win-win for both sides: Students have the chance to apply their theoretical knowledge from the university. ↔ Family businesses benefit from the proposed solutions and can establish contacts with future graduates and promising specialists.