Doctoral program

Annotation: The aim of the dissertation thesis is to study the possibilities of applications of non-standard analysis (hyperreal numbers or other sets of numbers including infinitesimal elements) in modelling and solving some decision-making situations in economics or business management. An example is the application of a linearly ordered ring with infinitesimal elements in risk management. The purpose, however, is to explore and study further areas of applications, such as in multi-criteria decision making, namely, in pairwise comparison methods. It is presumed that the methods of the work will include analysis, synthesis, induction, deduction, and modelling.

Annotation: The aim of the dissertation thesis is to explore the possibilities of applications of mathematical statistics methods (the theory of multiple regression analysis) in multi-criteria decision making, namely, in the pairwise comparison method and in the subsequent calculation of the priority vector. The goal is also to investigate the consequences of the choice of the priority vector by using the method of the linear regression (hypothesis testing and related questions), and to synthetize the results in the case of the entire Analytic Hierarchy Process (AHP). It is presumed that the methods of the work will include analysis, synthesis, induction, deduction, and modelling.

Annotation:  The aim of the dissertation thesis is to use case studies to determine the extent of digitalization's influence on social enterprises and to propose how to incorporate this opportunity or threat into the community impact of social entrepreneurship. Social entrepreneurship is currently becoming a challenge for both entrepreneurs and the community whose problem is being addressed.  The research question remains how the pressure for digitalization will be reflected in organizations that emphasize developing the competencies of people disadvantaged in the labour market in the context of Sustainable Development Goals (SDG) or the declared triple benefit. The thesis will use a critical literature review, market analyses, a qualitative survey among entrepreneurs, and an analysis of secondary sources for examples of good practice.

Annotation: The aim of the dissertation thesis is to use a prior literature analysis and examples of good institutions and to propose the areas or models of collaboration in innovation creation that are possible in local conditions (proposing a win-win strategy). The main research question is whether collaboration or commissioning this activity to an expert workplace (university, etc.) is a feasible alternative way to support the submission of projects or advance a company's innovation activities. What might such cooperation look like? How can a win-win cooperation strategy in the use of research methods be proposed? The thesis will use a critical literature review, market analyses, qualitative and quantitative surveys of business entities, and an analysis of secondary sources for examples of good practice.

Annotation: The aim of the dissertation thesis is to evaluate the facts that affect the price of labor in the Czech Republic, which subsequently affects the efficiency and flexibility of the labor market and the cost of companies. The work can also be focused on a comparison of specifics when each country has a distinctive tax and social system, and differences between the Scandinavian, Anglo-Saxon, and continental European models can be seen. Data from the database of the Ministry of Finance of the Czech Republic, Ministry of Labor and Social Affairs of the Czech Republic, OECD, Eurostat, or other publicly available databases can be used as part of the research. The application of advanced methods of econometric analysis is assumed.

Annotation: The aim of the dissertation thesis is to evaluate the support of philanthropy by means of tax instruments on the part of states, illuminating the way in which these possibilities are used by tax subjects in comparison with EU countries (or OECD) and proposing recommendations for Czech legislation. Data from the database of the Ministry of Finance of the Czech Republic, OECD, Eurostat, or other publicly available databases can be used as part of research. The application of advanced methods of econometric analysis is assumed.

Annotation: The aim of the dissertation thesis is to evaluate the effectiveness of tax instruments in the form of tax reliefs, which the state uses to support selected public policies (pension, pro-family policy, housing policy). The work will evaluate how these options are used by tax subjects. The work can compare the use of tax reliefs with EU (or OECD) countries and propose recommendations for Czech legislation. Data from the database of the Ministry of Finance of the Czech Republic, OECD, Eurostat, or other publicly available databases can be used as part of research. The application of advanced methods of econometric analysis is assumed.

Annotation: The aim of the dissertation thesis is to evaluate the taxation of immovable property in the Czech Republic, the position of the tax on immovable property in municipal budgets, and the use of the possibilities of legislative instruments leading to an increase in the income of this tax. The Czech Republic is among the countries with the lowest share of real estate tax in total tax revenues within the EU countries, and the approach to real estate taxation is currently often discussed. Data from the database of the Ministry of Finance of the Czech Republic, OECD, Eurostat, or other publicly available databases can be used as part of research. The application of advanced methods of econometric analysis is assumed.

Annotation: The aim of the dissertation thesis is to model the evolution of the customer base in direct relation to brand growth. The NBD model describes the structure of the customer base of most companies very accurately. It shows the majority of customers in the period under study are those who have purchased from the firm only once. However, its use has so far been static despite the model's potential to visualise brand growth dynamics. Secondary data of the firms will be used in the research. By selecting less traditional markets such as subscription, B2B, sports or culture, it will be possible to observe boundary conditions of the NBD model that would demonstrate its limited validity in certain product categories.

Annotation: The aim of the dissertation thesis is to identify the key drivers of the development of online grocery shopping and to highlight their differential impact. The research is set within a broader marketing framework and seeks to understand both consumer behaviour and the implementation challenges of retailers. The methodological approach to the solution starts with qualitative research to gain in-depth insights from consumers and experts, followed by quantitative data collection to validate and generalise the findings from the qualitative research. The mixed methods will contribute to understanding the relatively low willingness of the market to adopt online grocery shopping.

Annotation: The aim of the dissertation thesis is to determine the factors of successful social media campaigns in which brands use influencers. Social networks have become a battleground for customer attention and brand awareness, with influencers being a popular sales promotion tool. The results of this thesis will help marketers to effectively reach influencers, plan collaborations and evaluate campaign impact. Methods used will include campaign performance analysis as well as a method of interviewing key research subjects which are the influencers themselves as well as marketing managers.

Annotation: The aim of the dissertation thesis is to estimate the impact of sustainability on selected banks/financial institutions. The doctoral thesis will focus on the impact of sustainability and ESG regulation in the banking sector, as well as the impact of ESG companies on lending. It will also include the impact of digitalization and FinTech, and thus examine the link between ESG and FinTech (green digital innovation) in the banking sector. The impact of these activities on bank risks will be examined, as well as the impact on bank performance, stability, behavior, and risk management. The theoretical part will include a definition of ESG, legislative developments, ESG measurement in banks, and the use of ESG in lending. The empirical part will use mathematical and statistical methods (e.g., difference in difference, panel data analysis, scenario analysis, and simulation) to determine the impact of these factors on banks. The thesis will propose a model for assessing banks' readiness for sustainability challenges and recommendations for strategic decision-making by banks.

Annotation: The aim of the dissertation thesis is to find a concrete way of consolidating the public finances of territorial self-governing units (municipalities and/or self-governing regions) both on the income side and on the expenditure side, for the purpose of its long-term sustainability. The output of the work will be a set of concrete measures aimed at medium- and long-term economic sustainability without dependence on political decisions. The work will use methods of economic analysis of municipalities or regions, analysis of legal regulations, comparison with other subjects and statistical methods. The process of processing the work will be theoretical research, study of the current state and level of knowledge, study of legal regulations, determination of the research gap and then the goal of the work, definition of the data used and methods of the work, own results of the work, discussion and contribution of the work.

Annotation: The aim of the dissertation thesis is to define the influence of interest rate movements on demand on the mortgage market in the Czech Republic. The aim of the work is to simultaneously define other influences acting on the mortgage market in the Czech Republic (higher inflation rate, investment motives, legal regulation, etc.) and set them in the concept of market interest rates of commercial banks. The methods used in the work will be analysis of the mortgage market in the Czech Republic, analysis of demand for housing and mortgage investment, analysis of legal regulations, statistical methods. Processing of the work will be theoretical research, study of the current state and level of knowledge, study of legal regulations, determination of the research gap and then the goals of the work, definition of the data used and methods of the work, own results of the work, discussion and contribution of the work.

Annotation: The aim of the dissertation thesis is to find out how different size of enterprises contributes to the creation of economic value added. The subject of interest will be profitability ratios, cost of capital and factors that may influence them, such as availability of financing sources or solvency. The analysis is performed by dynamic panel regression emphasizing the GMM method due to the relatively short time series of company data. The size of enterprises will be a crucial factor in this respect, with the primary focus on very large, large and medium-sized enterprises, considering the availability of data. The data can also be manipulated on the basis of ownership structure.

Annotation: The aim of the dissertation thesis is to define the differences in the impact of Covid-19 disease on the economic performance of manufacturing enterprises in selected European countries between NUTS-3 regions, based on a difference-in-differences (DiD) analysis. Manufacturing enterprises in Europe will be used for the analysis, and their performance and impacts on performance will be measured using indicators derived from enterprise performance studies.

Annotation: The aim of the dissertation is to find out what effect the quality of management and ownership structure has on the economic performance, productivity and efficiency of companies. The traditional concept of X-efficiency provides a fundamental basis for incorporating management quality and ownership structure into the modelling of technical efficiency, performance and productivity. Using stochastic and non-parametric approaches, company data, management characteristics and parameters of the institutional environment, the analysis will be carried out in selected sectors with an international comparison.

Annotation: The aim of the dissertation thesis is to design a methodology for the use of generative artificial intelligence and AI services available through APIs to support the development of smart enterprises and the implementation of self-learning management systems. The research will be based on an analysis of current trends, a review of relevant academic sources, and the application of qualitative and quantitative research methods such as case studies, surveys, modelling, and experimental verification. The outcome of the dissertation will be a proposed model of intelligent business management that combines generative and predictive artificial intelligence with elements of automation and feedback learning, bringing added value in terms of efficiency, innovativeness, and adaptability of business processes.

Annotation: The aim of the dissertation thesis is to design a methodology for the use of artificial intelligence and API technologies to improve the efficiency and innovation of processes in e-business. The research will focus on analysing the possibilities of integrating AI solutions, including generative artificial intelligence, predictive analytics, and automation through APIs, into digital business platforms in order to increase competitiveness, customer personalization, and operational efficiency. The foundation of the research will be a review of academic sources, an analysis of current trends, and the application of qualitative and quantitative research methods such as case studies, experimental modelling, and surveys. The outcome of the dissertation will be a proposed model for the application of artificial intelligence and APIs within e-business, taking into account technological, economic, and ethical aspects, and providing recommendations for practical implementation.

Annotation: The aim of the dissertation thesis is to define and design simulation models of business environment and ongoing business processes for decision support with emphasis given on marketing. Selected business processes will be analysed with respect to the market conditions and then implemented in the form of simulation design models. Simulation models will incorporate multiagent systems. Simulation results will be verified by means of changing different parameters of simulation experiments.  

Annotation: The aim of the dissertation thesis is to implement a selected process mining method or methodology in the log files of chosen business processes, with an emphasis on ensuring their error-free execution. The log files of business processes will be analyzed using selected performance metrics. The results of the analysis will be applied to propose improvements in the execution of business processes. Real data from a specific enterprise or company will be used for the implementation.

Annotation: The aim of the dissertation thesis is to identify key barriers, incentives and system conditions that enable or hinder the transition from a linear to a circular economy and sustainable production and consumption patterns. The focus will be on economic analysis to assess how and to what extent sustainability principles are integrated into national economic policies and strategies, based on a comparison of European Union member countries and relevant economic sectors. The dissertation will focus on the evaluation of processes and factors influencing the promotion of sustainability and circularity principles in key sectors of the national economy. The work will also assess the impact of innovation, new technologies and digital transformation on the implementation of circularity models in practice. Secondary data (e.g. Eurostat) at national and sectoral level will be employed and relevant econometric methods will be applied.